• About
  • The Edit
  • The Review
  • The Video
  • Contact/PR

IMATS 2012 -- Haul, Thoughts and Swatches

This Saturday, Tod and I made our way to Beauty Mecca -- well, Toronto version, as I think the goal is to get to New York or LA.  I can't even let myself dream about that just yet.

A couple things about IMATS Toronto...

  • The TTC most certainly does not go directly to the Toronto Congress Centre, no matter what it tells you.  The walk from the bus isn't all that bad though.
  • Don't go early.  I accidentally kept Tod up late the night before and couldn't get her to wake up, but that turned out to be a blessing, as we managed to avoid the crazy registration lines.
  • People are shockingly nice when it comes to crowding.  Yes, they crowd, they take wayyyy too long to swatch, but they'll move if you ask nicely.  I even had a woman mix me a lip colour while we were waiting to get our orders filled at OCC.
  • Eve Pearl looks much younger in person than she does on camera.
  • There are some truly awful brush booths.
  • Z-palettes were conspicuously absent!
Check out the video below so you can hear a little more about the products, why I wanted them, etc.

L - R:  OCC Lip Tar in NSFW, MUFE eye shadow refill in #09, MUFE HD blush in 07 heavy swatch, blended out, MUFE HD foundation in N123

Did anyone else go to IMATS?  What did you get?


  1. I should have gotten beauty blender, just to see how what ive been missing out for using the cheapies~

    Did you take the bus alone Dixon? If so, if they ever hold it at this location after next year, I would suggest the Martingrove bus. That way the walk is only like 3 minutes to the location, rather than the walk from Dixon~

    1. The beauty blender is pretty magical so far. No lie.

      Thanks for the advice! Will look into it next year =)


Design by | SweetElectric